PRESS RELEASE

VODASUN with a new brand identity

Munich, 15 May 2023 – New corporate design, new brand structure and an optimised portfolio presentation – the Munich-based VODASUN Group, known for its innovative and sustainable solar solutions for the commercial sector, is now presenting itself with a new corporate identity.

In future, VODASUN will act as the umbrella brand of the group of companies. The brands VODASUN Akquise & Vertriebs GmbH, VODASUN Construction GmbH and VODASTROM GmbH function as family brands under which the operating companies operate.

In addition to this new brand structure, the Group is also taking another important step: the previous brand logo has been relaunched. “The logo relaunch is particularly important for us in order to visually emphasise our brand promise. The new logo now offers us more scope for use in the digital sector,” says Jakob Katzendobler, Chief Executive Officer of the Group. “It was important to us that basic elements such as the sun and our colour scheme were retained, because despite the new look, we naturally remain true to our old values.”

The new look and the new brand structure will soon be reflected in the Group’s website. “We thought long and hard about how best to present our portfolio both online and offline and always tried to act from the customer’s perspective. The aim was to create a user- and needs-orientated online environment that gives users a quick overview,” says Raul Nitu, Chief Marketing Officer of the Group.

Design customisation shows the transformation of VODASUN®

The Group’s aim is to roll out the European brand within the next 24 months. “I am delighted that the management has decided against an evolutionary development of the brand and consciously opted for a disruptive design leap,” emphasises Raul Nitu, CMO at VODASUN. “If we had only slightly adapted the brand, we would not have done justice to the major transformation that the Group has undergone in recent years. Now we can hardly wait to make the new brand relaunch visible at all touchpoints together with our colleagues.” The focus is on customers and potential employees. “With the new website, we want to convince even more companies that Vodasun is the best partner for flexible solar solutions,” says Nitu. “In order to fulfil our own aspirations, we are always looking for new talent throughout Germany to help us move forward. Our employees are our most important asset. As a modern and attractive employer, we therefore particularly appeal to high potentials.”

About VODASUN

The Munich-based VODASUN® Group has been planning, building and operating turnkey photovoltaic systems throughout Germany since 2011. VODASUN has established itself as a leading provider in the industry with its comprehensive range of services, which extends from the installation and commissioning of small systems to the management of complex large-scale systems in the megawatt range. The group of companies offers its customers customised solutions from a single source and attaches great importance to first-class engineering and the use of high-quality components in order to maximise the yield and longevity of the systems.